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/an/ - Animals & Nature

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Anonymous 07/17/14(Thu)18:35 UTC+1 No.1678110 Report

Ok guys, HavePaws back again, this time I need your help on the hard questions.

If you were a discerning customer who really knew their shit, and came up to my booth at a trade show, and saw this lying out, what are the nitty gritty you would ask?

Things like, where's the thiamin (b1), is your fish oil in the natural triglyceride form, is your vitamin DL or natural.

Where do you source your meat, what are quality controls, etc...

Thanks a lot guys! You have been an invaluable help in this journey
Anonymous 07/17/14(Thu)18:36 UTC+1 No.1678112 Report

PS Bonemeal and possibly ground eggshells will be making their way to the ingredients list soon!
Anonymous 07/17/14(Thu)18:39 UTC+1 No.1678115 Report

How much do you charge and why do you put taurine in?
Anonymous 07/17/14(Thu)18:40 UTC+1 No.1678117 Report

I support your idea, but make all my dog's food myself anyways cause it's so easy.
Anonymous 07/17/14(Thu)18:49 UTC+1 No.1678122 Report

Liver and organ meat generally provide the taurine needed, but when cooked, some of the taurine starts to break down, I add a taurine supplement to ensure there's enough.

It's pretty easy, but it's the same reason places like McDonalds exist, people just don't want to take the time to do it, or learn how to do it.

I've started noticing that about pretty everything I used to buy, it's because I just didn't take the time to research and learn how to do it myself.

We do almost everything ourselves now, we just started making deodorant out of coconut oil
Anonymous 07/17/14(Thu)19:15 UTC+1 No.1678129 Report

Anonymous 07/17/14(Thu)19:40 UTC+1 No.1678143 Report

That cat is so fucking cute
Anonymous 07/17/14(Thu)19:55 UTC+1 No.1678146 Report

Anonymous 07/17/14(Thu)19:56 UTC+1 No.1678147 Report

Anonymous 07/17/14(Thu)19:58 UTC+1 No.1678149 Report

I've got like several gigs of this haha
Anonymous 07/17/14(Thu)20:26 UTC+1 No.1678157 Report

Anonymous 07/18/14(Fri)00:40 UTC+1 No.1678284 Report

Anonymous 07/18/14(Fri)02:55 UTC+1 No.1678387 Report

I think I just shit myself.....

What do you guys think of the name

Avepaws, or AvePaws?
Anonymous 07/18/14(Fri)05:29 UTC+1 No.1678437 Report

What's your As-Fed nutritional analysis?
Anonymous 07/18/14(Fri)05:39 UTC+1 No.1678440 Report

what do you mean, minus the moisture content?
Anonymous 07/18/14(Fri)06:22 UTC+1 No.1678456 Report

Where do you source your Taurine?
Anonymous 07/18/14(Fri)06:25 UTC+1 No.1678458 Report

It's Vitamin Shoppe Taurine
Anonymous 07/18/14(Fri)06:26 UTC+1 No.1678459 Report

Anonymous 07/18/14(Fri)06:27 UTC+1 No.1678461 Report

Anonymous 07/18/14(Fri)06:30 UTC+1 No.1678465 Report

pls put all your fine text together

if you separate it the eye isn't drawn anywhere and bounces around
larges boldest text at the top and work your way down
Anonymous 07/18/14(Fri)06:31 UTC+1 No.1678466 Report

I'll have to tell my designer about it
Anonymous 07/18/14(Fri)09:09 UTC+1 No.1678526 Report

Reduce words, be mire simple but keep the important info. Also, do you have a business card? It is better to write 1000 times your contact info and helps to keep a serioys business look. Good to see you here again Pawanon. I suggest to have also brochures with info of company and products.
Anonymous 07/18/14(Fri)11:15 UTC+1 No.1678544 Report

What are the protein, fat, and carb percentages on dry matter basis and as ME (the percent of calories from protein/fat/carbohydrate)

What are the phosphorus levels on a DMB?
Anonymous 07/18/14(Fri)11:16 UTC+1 No.1678545 Report

Add magnesium, potassium, and sodium to phosphorus, there.
Anonymous 07/18/14(Fri)11:57 UTC+1 No.1678552 Report

I agree with this.
Calorie content

the last three can be interchanged really

One thing I'd prepare myself is explain why the suppliments you added are beneficial (what does taurine do, why do you need fish oil if my cat food already has fish components in it, is it cheaper for me to add suppliments than buying your food, etc).

Is this a flyer you're handing out? Maybe consider making a little trifold brochure or make the handout double sided. I'd encourage people to compare your food with the ingredients in the food they have at home (could be a good social media campaign idea as well to "make a healthy switch"). Also I'm adamant about trial containers worth two bites and some sort of discount via coupon code or email sign up. Remember you're aiming to maintain a customer base, not grab people to buy one package.
Anonymous 07/18/14(Fri)18:54 UTC+1 No.1678677 Report

As soon as things stabilize after this first offering is finalized, I'm going to have little 2 packets for a trial version.

That brochure is an awesome idea, I didn't even think of that, I was just going to stand at my booth and answer questions.

The reason I'm asking these is that I don't want to be standing there when some crazy question out of left field is thrown at me.

The other day I was talking to someone and they were like where do you get your Thiamin, and I didn't know they meant B1, and they said it in a weird way that didn't sound like Thiamin, and I just blanked.

I have a card right now, but it's shit tier, it's actually kind of embarrassing haha.

In response to the Pawanon comment, I like that name a lot, you might like my twitter (it's not advertising, it's just a bunch of pictures of my cats, and them talking to other cats)


It's a much more light hearted take on HavePaws then how I post on here.

For the dry matter percentages, you subtract out the moisture. so for mine:

(100-79.6)/11.1 = 92.83 % protein

Dats alotta protein man!
Anonymous 07/19/14(Sat)01:37 UTC+1 No.1678859 Report

Anonymous 07/19/14(Sat)04:18 UTC+1 No.1678950 Report

And where do they source it from?
Anonymous 07/19/14(Sat)04:20 UTC+1 No.1678954 Report

I'm doing a bit of googling, I'll have to get back to on that.

That might be something I need to call corporate for, and even then, it might be "Proprietary" knowledge.

I've been given that answer a lot this past week
Anonymous 07/19/14(Sat)04:22 UTC+1 No.1678956 Report

almost all taurine is made by mutated bacteria.
Anonymous 07/19/14(Sat)04:54 UTC+1 No.1678981 Report

Anonymous 07/19/14(Sat)04:55 UTC+1 No.1678982 Report

Anonymous 07/19/14(Sat)04:59 UTC+1 No.1678983 Report

This might be my autism acting up but the cat in the logo looks way too fat, especially if you're selling food.
Anonymous 07/19/14(Sat)05:04 UTC+1 No.1678985 Report

Now that you mention it, he is a bit on the chubby side.

But these are my first designs from someone who goes to the same school as me.

And you probably don't have autism, browsing too much will make you think you have autism.

I still wonder if I have autism after being here this long
Anonymous 07/19/14(Sat)05:07 UTC+1 No.1678988 Report

What does everyone think about the name HavePaws?

I've a few in the last thread tell me it's complete shit, but it's the result of several other names
Anonymous 07/19/14(Sat)05:07 UTC+1 No.1678989 Report

the ability to tolerate 4chan is a good sign you have autism. Liking it is as good as a diagnosis.
Anonymous 07/19/14(Sat)05:08 UTC+1 No.1678990 Report

Well maybe it's a good thing, I don't know if a lot of normies could tolerate all the failures and shit times I've gone through just to sell some freaking pet food
Anonymous 07/19/14(Sat)05:12 UTC+1 No.1678995 Report

oh, you haven't even begun to fail yet.
your product isn't even on the shelves.
all the real work and disappointment is yet to come.
Anonymous 07/19/14(Sat)05:14 UTC+1 No.1678999 Report

I look forward to it.

Also this iteration is a result of a past packaging that didn't work.
Anonymous 07/19/14(Sat)05:18 UTC+1 No.1679001 Report

I know, I've watched your progress.
slick packaging and a nice website won't get your product on store shelves.
You plan to start small, and that's good. But 99% of businesses end small too.
Anonymous 07/19/14(Sat)05:24 UTC+1 No.1679002 Report

At the end of the day, if I do fail, I at least tried something that I put all my effort and heart into, which I can carry over into my next venture/relaunch of in this product market.

99% of us will be in debt, or working for someone at some point in their life, so I figure why not go down swinging if that's the case.

But 99% of businesses don't have my 100% commitment.

I will succeed in life, no matter what it takes.

It sounds cliche to say, but the only time I find worth in myself is when I'm working and pursuing something like this.

I think a lot of other "entrepreneurs" and people who start a business have the absolute mental obsession that takes up all my thoughts.

The only thing I care about is succeeding (and my pets), I don't care about going out, I don't care about having friends, I don't care about having fulfilling relationships, my thoughts are focused solely on developing and becoming a business.

I gotta stop before I get too far into my rant
Anonymous 07/19/14(Sat)05:28 UTC+1 No.1679004 Report

I know, and I know you won't give up.
I'm just your dread pirate Roberts.
>good night Wesley, sleep well. I'll most likely kill you in the morning.
if your dream is going to work you need to remember that it will most likely end in heartbreaking failure. Then you need to work your ass off to prevent failure. Then you'll fail anyways. And if you want you'll try again until you succeed.

no point in blowing smoke up your own ass, this probably won't work. Maybe not even the second or third time you try it. But eventually, maybe.
Anonymous 07/19/14(Sat)05:29 UTC+1 No.1679005 Report

It's good. Two different 4 character words fitting into a logo design perfectly, you got your .com domain without any compromise (most are taken, and end up with shit tier >10 character domains), and it's only 8 characters total.

It's a homerun.
Anonymous 07/19/14(Sat)05:39 UTC+1 No.1679009 Report

>if your dream is going to work you need to remember that it will most likely end in heartbreaking failure. Then you need to work your ass off to prevent failure. Then you'll fail anyways. And if you want you'll try again until you succeed.

>no point in blowing smoke up your own ass, this probably won't work. Maybe not even the second or third time you try it. But eventually, maybe.

No body succeeds without the realist whispering in their ear about how it might not work.

It's just as essential as blindly believing in your idea or product like I do.

I'm prepared to fail, and it may happen. But I couldn't live myself sending a resume and pandering for a job with someone else until I absolutely have to so that I can ensure my family has a enough to eat.

If this fails, I'm going to pursue one of my earliest dreams of being a police officer.

If I can't get stupid rich, I want to do work that benefits the people around me, not some guy at the top making money who will probably a selfish shit with it.

I was staring at some brands today at a store (I do this a lot like a weirdo), and none seemed to kind of have this simplistic pet related name I chose.

It makes me feel like it's not that good if it's not already taken.

And like some anon said, when someone reads it, it sounds like it's telling them to "Take Pause" before you buy this.
Anonymous 07/19/14(Sat)06:33 UTC+1 No.1679038 Report

>And like some anon said, when someone reads it, it sounds like it's telling them to "Take Pause" before you buy this.

Most people on 4chan either have OCD or autism. Only they would look that deep into it, myself included (OCD). The average person you're trying to sell to won't even think about that. They're just going to see "HAVE PAWS" as in it's for animals.

Don't overthink the brand or try to be edgy. And unless the people telling you they dislike the name, have a successful business of their own, their opinion is worth less than nothing.

I've been paying close attention to your design choices, and there have been some troubles, but you corrected a lot of them. The thing you've really got right here is the brand name and choice of colors. White/Green is perfect for the positive/healthy look.

It's very simple, easy to remember, and people won't confuse the name. Honestly, it's a lot better of a brand than fucking Meow Mix, Whiskas, Hartz, Fancy Feast, Friskies, Purina, Iams and all that shit.

Phonetically, HavePaws will not be misheard in how it's spelled when mentioned in conversation, and it directly implies relation to animals, unlike some of those mentioned above.

Just focus on the rest of what you have to do.
Anonymous 07/19/14(Sat)06:46 UTC+1 No.1679048 Report

>unless the people telling you they dislike the name, have a successful business of their own, their opinion is worth less than nothing.
the same could be said of almost any advice offered here.

as the only successful business owner on /an/, I'm apparently the only person qualified to offer criticism.

doesn't matter that I don't know shit about pet food, right? or that my business has nothing to do with animals or retail sales.
Anonymous 07/19/14(Sat)06:47 UTC+1 No.1679049 Report


>The thing you've really got right here is the brand name and choice of colors

The consultant I'm working with actually said almost the same thing. She said everything I've done is pretty much wrong, but the name gives ownership, and the colors are right.

Sometimes, if someone is enough of a shit, you start to think hmmm maybe he's right, even though I should have just ignored that fuck.

>Just focus on the rest of what you have to do.

Little things like the name are small in the overall longrun, but it's easy to get hung up on things like that.

Like "Holy shit, I've spent all this money time an d effort on this brand, but the name is stupid, should I really release with that name?, am I being a delusional fuck thinking this will work?"
Anonymous 07/19/14(Sat)06:49 UTC+1 No.1679052 Report

What do you own, and how much do you gross/net?

I might own a successful pet food company in the future, but I would never give advice on a coffee shop business
Anonymous 07/19/14(Sat)06:53 UTC+1 No.1679055 Report

I own a janitorial and environmental contracting firm, I gross a little over a million a year and I net whatever I feel like.

we've talked before, I read your threads.
Anonymous 07/19/14(Sat)06:56 UTC+1 No.1679058 Report

Well you guys are the reason I post here so often.

I had the idea, I had the naivety to try and go into to business...so I come here and try to get the missing links.

Such as will the name survive, or is it a good name
Anonymous 07/19/14(Sat)07:00 UTC+1 No.1679061 Report

it's better than my company's name.
I bought mine, and kept the former owner's name because it was recognized. It's a really lame name, just the initials of the founding partners.

think B&K Welding or J&J Auto. I've got one of those stupid names. Not even my initials.
Anonymous 07/19/14(Sat)07:02 UTC+1 No.1679064 Report

My first choice was actually B & F Natural Pet.

But I was told it sounds to financial for pet food.

It stand for "Boots and Friends"
Anonymous 07/19/14(Sat)07:04 UTC+1 No.1679065 Report

yeah, that's pretty bad.
Anonymous 07/19/14(Sat)07:12 UTC+1 No.1679077 Report

I don't doubt it my degree was Comp Sci, then I ended up making pet food...I don't think I'm the best public relations person
Anonymous 07/19/14(Sat)08:24 UTC+1 No.1679100 Report

Anonymous 07/19/14(Sat)08:53 UTC+1 No.1679107 Report

Anonymous 07/19/14(Sat)14:02 UTC+1 No.1679177 Report

It needs a caption!!
Anonymous 07/21/14(Mon)04:22 UTC+1 No.1680480 Report

Yeah my Dad was telling me anything with initials sounds like some sort of partnership for oil or natural resources
Anonymous 07/21/14(Mon)04:23 UTC+1 No.1680482 Report

And he said...
Let there be light
Anonymous 07/21/14(Mon)07:39 UTC+1 No.1680615 Report


Are these your cats? They are adorbs. but have you become the crazy cat man?
Anonymous 07/21/14(Mon)18:33 UTC+1 No.1680949 Report

Anonymous 07/21/14(Mon)18:34 UTC+1 No.1680951 Report

But wouldn't you prefer buying pet food from the crazy cat/dog guy?
Anonymous 07/21/14(Mon)22:51 UTC+1 No.1681161 Report

It needs a caption like WANTED FOR TUNA ROBBERY
Anonymous 07/21/14(Mon)23:25 UTC+1 No.1681199 Report

I will do as long you use good quality meat and other ingredientes. So, have you tough using the big familiy cat pic as promitional in your brochure. Why did you said your bziness car was a joke? Share to show?
Anonymous 07/22/14(Tue)16:06 UTC+1 No.1681869 Report

Think the idea in the long future if Crazycat Man as your company mascot. Maybe based on your irl look or just from imagination. Pawanon, are you still here? Any update in negotiations wuth retailers and such. Also, if your bzness card is a joke please improve it. Have the image if a moar serious endevaor is a must.
Anonymous 07/22/14(Tue)16:31 UTC+1 No.1681876 Report

what >>1679038
said. I like the name and colors a lot, do not change them. Bouncing ideas off of anons from 4chan is a good source. But don't flipflop whenever one person says something. Half the people here dont go outside like normal people. This is your business, you make the decisions. We're just here to say what we think, which might just be trolling sometimes.
Anonymous 07/22/14(Tue)21:08 UTC+1 No.1682059 Report

I'll definitely use the personal pictures for brochures and things like that...maybe the back ground of my cards?

The business card is just a black pawprint with the name HavePaws in white in the middle.

It's pretty shitty.


Sorry, updating the thread got kind of put off, been real busy this week.

I actually just got back from the TN small business department, they do advising and conduct research for local business doods.


I like the name too, it's just easy to dwell on the negatives rather than the positive sometimes.

But either I'm going to go bankrupt, or succeed.
Anonymous 07/22/14(Tue)21:09 UTC+1 No.1682060 Report

That's awesome, I might do that and include it in my slide show on the front page of the website
Anonymous 07/24/14(Thu)03:06 UTC+1 No.1683177 Report

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